The up and coming fitness guru, who is considered one of the world’s most powerful fitness influencer, Kayla Itsines has created a world of healthy living through her exercise app. Downloaded from the Apple Store, it has more than a few million users.
Only at the age of 26, Kayla Itsines from Australia, is changing the medium that placed her on the world map. She wants women to know there is a lot more in life than photoshopped selfies by those pretending to be perfect on the internet.
“It’s really important to talk about why you took that photo … or the hard work that goes into everyday life, or goes into yoga, or becoming a mum, or after you have a baby,” she said. “Coming in 2018 there’s going to be a big trend focusing on body confidence.”
Itsines has been building her brand only for the last 3 years, in 2014. She now has more Instagram followers than Gwyneth Paltrow and Jillian Michaels. She said that Australians in the area of fitness are grabbing the opportunity to grow a stronger international following.